Couno Group – Corporate identity development

  • take the name
  • visualize its meaning
  • make it a cohesive
  • enable it to stand alone
  • create a form which is identifable
  • Simplify the form
  • Give it depth and fluidity
  • place the symbol with the name
  • make the logo work consistently so its recognisable
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About

Couno group, established in 2015, provides specialist design and build services to the construction industry, including M & E, Plumbing, Fire, and IT. They brings together expertise from specialist services related fields, to provide client a more holistic and cost effective solution. They have worked on varied commercial buildings, resorts, and private residences.

Concept

The idea was to create a visual symbol and name which signify the core idea behind the company which is about providing a more holistic service to construction industry by bringing together diverse field of expertise under one roof. The identity had to symbolise visually and literally the idea of integration and  connection,

Visual Concept

The idea was to create a visual symbol and name which signify the core idea behind the company which is about providing a more holistic service to construction industry by bringing together diverse field of expertise under one roof. The identity had to symbolise visually and literally the idea of integration and  connection,

Download Brand Guideline

Client: Couno Group pvt. ltd.
Marketing & Design Consultant: Ali Saeed

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