Lintel Idea Galaxy
Lintel corporation approached us to work on a concept to promote their company’s vision, and corporate identity, “Truly Lintel”, in the form of a television advertisement. After having numerous discussions with the company executive team, we decided the advertisement should be predominately visual, and unlike other conventional company corporate video, break new grounds, and be cinematic and out of the box. Lintel Corporation has throughout its life, innovated and changed the Maldivian business landscape. They had pioneered many facets of how to do business in Maldives, to enable the introduction of more sustainable business model, which acknowledges, local knowledge and expertise, and social responsibility.
We wanted the advertisement to showcase that Lintel understands, how business landscape has evolved globally, and are willing to embrace & take full advantage of these changes to take them and the community they serve forward. We also wanted the video to signify the progressive nature of advertising, and marketing itself, whereby we proposed to create opportunities to extend the video to other mediums, to increase its longevity and reach.
The video advertisement would start from the beginning of the universe, Big Bang, the formation of the stars, galaxies, the evolution from single cell bacteria to mankind, ending at the point where we as humans are able to hoist our self up and look up into the sea of stars and gain the ability to ask ourselves the fundamental question of life, i.e “where did we come from, & what does this all mean”. The video was going to be cinematic and we proposed it to be shown mainly in cinema, internet and made available on CDs in Lintel retail outlets. The video was going to be an introduction to the website which will be developed as part of the campaign, featuring the “idea galaxy”. The website was going to feature all the important ideas, philosophies & movements retrieved from wikipedia, within a 3 dimensional space, imitating the physical galaxy of stars in space. Instead of stars in our universe each point depicts an idea, philosophy or movement, and by scrolling on the idea, a constellation is formed by how each idea is linked and are interrelated to other ideas.
Demo of idea galaxy for proposal
In a way the website will become a fun way to navigate and browse through human progression, and thoughts throughout our existence. We also wanted the campaign to be participatory and involve the public, as well as enable progression of ideas featured further, hence we proposed that the public could “login”, if they want and “place their own ideas” into the galaxy. These new proposed ideas will be linked by other viewers, and the idea which gets the most comments, likes and shares on the social media, will be awarded by Lintel, through funds for further development. Thus the website and the campaign will as a wholeenable Lintel corporate identity to be promoted in a more pragmatic and continual manner, which would actually have a realistic and positive affect on society as a whole.