Rakaavethibeyyaa Dhivehiraaje: Identity Development
The initial idea for the development of the campaign identity was that it had to encompass all the Communication criteria set out in the Communication plan, which includes; firstly, that all materials have to be educative, secondly, that it has to be regionally specific, thirdly, it has to be durable and sustainable, and fourth and lastly that it has to be interactive and enable collaboration.
What we wanted was not just a visually distinctive identity, but a useful tool which can enhance and help the message reach the target audience in a relevant and effective manner. In order to this, we utilized the data consolidated during the initial research stage of the project, in regards to the all the island communities, and used it to generate a DNA of the Maldives. An image was created which visually represented the geographical typology of the Maldives, which can be applied on an island level, regional level and national level as and when required.
Client: UNDP Maldives, & National Disaster Management Center (Maldives)
Creative Agency: Mooinc. pvt. ltd.
Marketing Consultant: Ali Saeed
Visualizations: Shaheee Ilyas