Rakkaa Research Report

  • Data in regards to gender difference in perception of social cohesion on the island
  • Participants answers to longest memory they have, at a national level
  • Participants map of the island from memory - this particular data is from Thulhadhoo participants
  • Perception of the likelihood of different hazards in relation to different islands
  • Actual perception of impact in comparison to actual impact of Tsunami
  • Visualization of data accumulated from questionnaire, inregards to what the island population deemed as most favourit place on a national level
  • Visualization of data accumulated from questionnaire, inregards to what the island population deemed as most favourit place on the island
  • Primary research data on perception of congestion in correspondent to actual congestion
  • Visualization of employment in relation to congestion.
  • Poverty index visualisation, showing the level of poverty in relation to spacial distributions of inhabited island, as well as population of each island
  • Hazard index in relation to the whole geography of Maldives
  • Maping Hazard index in relation to geography if Maldives
  • Consolidation of all available data, in regards to each inhabited islands, physical as well as social.
  • Anthropological study of Maldives, investigating cultural diversity geographically based on foreign influence through its history
  • Maping Disaster impact against potential Hazard index
  • What the toolkit contains, a check list for the focal point
  • Guideline giving instructions to moderators on how to deal with frequently asked questions
  • The guide for the questionnaire implementation
  • The sample Questionnaire as int he guideline
  • the quesitonnaire toolkit
  • The questionnaire tool box sent to the islands with instructions on how to implement
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“Rakaavethibeyya Dhivehiraaje” was a Disaster Awareness Campaign designed by mooinc. pvt. ltd. The objective was to design a social Marketing campaign to enable the population of Maldives to be informed, knowledgeable, and aware of the hazards they face and vulnerabilities that exists within their own community, to enable them to utilize resources, which are accessible to them, to prepare, respond and recover from natural disasters, personally and as a community.

Initial research was conducted in an attempt to explore people’s current attitudes and perception towards disaster risk, within a regional context, as well to identify the communication gaps that exist between scientific fact & behavioral best practice. In conjunction with Secondary research which helped us identify avenues to rejuvenate locally embedded knowledge systems and capacities, to mitigate, respond & recover from natural disasters in the Maldives, marketing plan was designed to alleviate these communication gaps as well as enable the public to actively participate in every aspect of disaster management.

The data collected from secondary sources, and through our own primary research were consolidated and data was visualized specifically for the project with the help of Shahee Ilyas, a media communication and programming consultant. This enabled us to compare the data, in a regionally specific manner, without being limited to the confinement of conventional data analysis programs.

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Client: UNDP Maldives, National Disaster Management Center (Maldives)
Creative Agency: Mooinc. pvt. ltd.
Marketing Consultant: Ali Saeed
Researchers: Fathmath Irene Adam, Ifham Niyaz
Visualizations Consultants:  Shaheee Ilyas

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