VB Brothers Repositioning Strategy
Mooinc. pvt. ltd., was initially asked by VB Brothers (Vaaly Brothers) to revitalize their brand identity to enable the brand to have a level of consistency and versatility in usage in a more modern communication context. They were one of the pioneers of wholesale importers and distributors in the Maldives, with a long and established heritage. The business was established by two brothers in 1970s, and very recently the business was handed over to their children. The young blood now wanted to reposition the brand to make it fresh, and more relevant to the modern customer base.
initially we did extensive research to identity potential target groups and current competitive landscape, which was then used to develop a narrative for a brand that could created which would be relevant to the identified group and distinctively unique and identifiable and competitive.
Client: VB Brothers pvt. ltd.
Creative Agency: Mooinc. pvt. ltd.
Marketing Consultant: Ali Saeed
Design Consultants: Zubin Saleem,