Developing the visual symbol for Meyyafushi was the first step in establishing the resort’s identity. By bringing together the organic forms of brain coral and the Maldivian Thaana script, the symbol expressed a relationship between the natural environment and the people and culture of the Maldives. However, I wanted the identity to extend beyond the logo and become part of the island itself, creating opportunities for visitors and employees to engage with its landscape, culture and stories. The challenge was to develop a visual and narrative language that could complement the symbol and extend consistently throughout the resort’s servicescape. My intention was to create an identity that would gradually reveal […]
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In 2015, I developed the brand identity for Fushifaru Maldives, an island resort defined by understated luxury and a close-knit culture where genuine human connections shaped the guest experience. Nearly a decade later, that relationship came full circle when the same client invited me to help develop the brand and visual identity for an entirely new resort, Meyyafushi Maldives. In November 2024, I visited Fushifaru during the early stages of Meyyafushi’s development. Over an intensive seven-day period, I worked closely with the management team and staff to explore how the qualities that made Fushifaru distinctive could be translated into a new brand for a much larger and more luxurious resort. […]
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Meyyafushi was envisioned as a contemporary, family-oriented island resort where luxury, nature, education and conservation come together to create meaningful experiences. The challenge was to translate this vision into a distinctive visual language that felt rooted in the Maldives while remaining contemporary, engaging and versatile. Drawing inspiration from the intricate forms of brain coral and the unique character of the Maldivian Thaana script, I explored how nature and culture could come together in a single visual expression. Through extensive sketching and refinement, the concept evolved into a simple yet distinctive identity, designed to spark curiosity and adapt across a wide range of applications. The following brand guidelines present the visual […]
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In early 2020, just before the onset of the global COVID-19 lockdown, I began working remotely with Emmenge on a project commissioned by the Maldives’ Ministry of Environment. The objective was to develop a communication and behavioural change strategy to support the implementation of the national Integrated Waste Management System (IWMS), in partnership with the World Bank. The project brought together a team of Maldivian creatives and researchers to design and implement a communication framework that could be applied across the country’s geographically dispersed and socially diverse island communities. Over the course of nearly a year, we conducted extensive research, conceptual development, stakeholder workshops, and trial activities to create an […]
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m-s-p-a-c-e is an architectural and engineering firm based in the Maldives. The company was concieved as partnership between the architectural arm of mooinc. pvt. ltd, a multidisciplinary design firm, hereof dissolved, and Civenge, an established engineering firm, also based in Maldives’. The expectation was to enable the company to have consistent and coherent voice which is relevant to its client base. In this case the objective of the brand is to enable the company to acquire this voice by making the visual identity, an integral part of the internal operation of the company, i.e. the language or the alphabet that dictates this voice. This meant that the visual identity had […]
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In the last couple of articles I have talked about how the Internet, as arguably mankind’s greatest accomplishment, has brought us closer together, as well as divided us. It is one of the greatest paradox of our age. To get some perspective on what is happening now, its possible to identify parallels within the history of human civilisation, and observe similar patterns of how our motivation to come together has in affect pushed us further apart. One of the most significant parallels is recorded in the Book of Genesis, within in the story of “Tower of Babel”. Here is an extract from Wikipedia which sums of the story very concisely: […]
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The Island The Island of Fushifaru is located near the renowned dive spot, known as Fushivaru Thila and Fushivaru Giri. The island is in Lhavyani Atoll right at the eastern edge, in the middle of a 500m wide channel separating the inner reef from the outer Indian Ocean. The main feature around Fushifaru island is the cleaner wrasser stations peppered all around the reef, meaning large schools of fish, and manta rays congregate near the area during particular time. The rapid current that stream through the channel accentuates the brilliant soft corals, making this particular area, vibrant in colour and in diverse marine life, also an environmentally protected area. Brand The […]
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About Couno group, established in 2015, provides specialist design and build services to the construction industry, including M & E, Plumbing, Fire, and IT. They brings together expertise from specialist services related fields, to provide client a more holistic and cost effective solution. They have worked on varied commercial buildings, resorts, and private residences. Concept The idea was to create a visual symbol and name which signify the core idea behind the company which is about providing a more holistic service to construction industry by bringing together diverse field of expertise under one roof. The identity had to symbolise visually and literally the idea of integration and connection, Visual Concept The […]
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