Meyyafushi Brand Identity Design
Meyyafushi was envisioned as a contemporary, family-oriented island resort where luxury, nature, education and conservation come together to create meaningful experiences. The challenge was to translate this vision into a distinctive visual language that felt rooted in the Maldives while remaining contemporary, engaging and versatile.
Drawing inspiration from the intricate forms of brain coral and the unique character of the Maldivian Thaana script, I explored how nature and culture could come together in a single visual expression. Through extensive sketching and refinement, the concept evolved into a simple yet distinctive identity, designed to spark curiosity and adapt across a wide range of applications.
The following brand guidelines present the visual identity and its supporting design system, developed to create a coherent and recognisable brand experience across Meyyafushi’s many touchpoints, from communication materials to the physical environment.
