Dhiraagu, first telecommunication service provide in the Maldives, wanted to celebrate 20 years of service, and proposed mooinc, to develop a communication campaign which would enable them to reestablish an emotional connection with their existing & potential customer base. We took the challenge as an opportunity to explore one of the most prominent and well-established brands in the Maldives, and see how we can provide a solution for them as well as their customer base. We were given 4 days to propose a concept for the campaign to their executive team. Although there wasn’t much time, we knew we would need to research the existing perception of the brand […]
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The scope of the project was initially to develop a Video ad, for a newly establish Sunglasses retailer named “Feel Good”. With our advice they agreed to work on developing a brand identity for “Feel Good”, in order that it would give us some idea of how to conceive the video ad, as well as, make it relevant to the target audience. Although it was not in our initial scope, we felt it was an opportunity to innovate and do something subversive and new. Also we didn’t quiet feel that the young people that the sunglasses retailer wanted to target with the Video ad, could relate to a brand called […]
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VA pvt. ltd. is a well established business based in the Maldives, who has a diverse portfolio of products and strategic business units, which includes hotels, and consumable products. This particular project was awarded to mooinc. pvt. ltd., to develop a distinctive brand identity and competitive positioning for two new resorts which they were developing, located in the Northern most Atoll of Maldives. Both island were very different geographically, with very different proposed architectural design concept. Our idea was to explore and get to the core of why people travel, and perceptions of space created through history of exploration and colonization, in literature and arts. This research was used to […]
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